Head of Prime Video Channels, Prime Video Japan
Prime Video Japan is growing rapidly, and we are looking for a senior commercial leader to own and scale our Channels business in one of the most strategically important streaming markets globally.
We are seeking an experienced, entrepreneurial Head of Channels to lead the Prime Video Channels business in Japan. This individual will define and execute the content acquisition and partnership strategy for Channels, building a compelling portfolio of subscription services that delight Japanese customers. The role requires deep understanding of the Japanese media landscape, strong commercial acumen, and the ability to independently develop strategy in a complex, fast-moving environment. This leader will operate with significant autonomy – identifying new business opportunities, influencing senior leadership, and driving business-critical outcomes across the most complex and strategically important partnerships in the market.
A successful candidate will have
Strategic Vision: Ability to independently define strategy in undefined spaces, distill diverse market inputs into clear direction, and influence senior leadership on the path forward
Commercial Excellence: Exceptional negotiator who can structure complex, multi-variable deals with significant bottom-line impact while maintaining long-term partnership health
Executive Communication: Ability to communicate complex decisions, trade-offs, and financial scenarios succinctly to senior audiences – both written and verbal
Customer Focus: Deep instinct for what Japanese customers want from a streaming channels experience; ability to balance revenue optimization with customer experience
Bold Thinking: Envisions multi-year growth trajectories and new business models beyond incremental improvements
Trust & Credibility: Builds enduring relationships with partners and cross-functional stakeholders through transparency, competence, and consistent delivery
Key job responsibilities
Strategy & Business Ownership
Own the end-to-end Channels strategy for Japan: define the vision, acquisition roadmap, and multi-year growth plan
Identify new areas of business opportunity, including emerging content verticals, new Channel partner categories, and innovative partnership models
Content Acquisition & Partnerships
Build and manage executive-level relationships (up to C-suite) with Japanese broadcasters, studios, content aggregators, anime licensors, and niche media organizations
Negotiate complex, business-critical licensing and distribution agreements
Data-Driven Decision Making
Leverage customer behavior, viewing data, and consumption analytics to inform acquisition priorities and partner negotiations
Team Leadership & Development
Lead, mentor, and develop a team of 3 across business development and partner management
Create scalable processes and mechanisms that enable team execution at pace
Cross-Functional Collaboration
Key partner teams include:
JP Content: Align channel acquisition strategy with broader Prime Video Japan content strategy
International Channels teams: Share best practices and feature development requests
WW Product & Technology: Partner on channel onboarding, customer experience and technical integration
Finance: Coordinate on business planning, forecasting, and investment decisions
Legal: Engage on deal structuring, licensing terms, and regulatory compliance
Advertising: Collaborate on advertising-supported channel models and monetization optimization
Marketing: Align on channel launch campaigns and customer acquisition
A day in the life
Morning
Review overnight updates from global Channels counterparts; respond to senior stakeholder queries on business or partner performance
Conduct a 1:1 with a direct report to unblock a partner negotiation and coach on deal strategy
Analyze weekly performance dashboards – identifying trends, under-performers, and growth opportunities to discuss at the upcoming weekly business review
Midday
Lead a pitch meeting with a major Japanese broadcaster's C-suite, presenting a vision for their new direct-to-consumer channel on Prime Video
Follow up with Legal on contract terms for an anime channel partnership nearing close
Join a cross-functional sync with Product & Tech to review technical readiness for an upcoming channel launch
Afternoon
Draft a section of the long-term strategy document on Channels growth, incorporating recent market data and financial projections
Participate in a Channels global leadership call to align on feature priorities
Review and approve a business case prepared by the team for a new niche content vertical
About the team
Prime Video is a premium streaming entertainment service offering customers an unmatched breadth of content – from award-winning Prime Originals and exclusive licensed series to live sports, anime, and access to premium subscription channels.
Prime Video Channels enables customers to subscribe to curated third-party streaming services directly within the Prime Video experience – no additional apps, no long-term contracts – delivering exceptional convenience and selection.