Work with global and CN sales/product team to align LATAM (Mexico, Brazil) key business priorities and translate into marketing material to recruit new sellers from China.
Plan and implement go-to-market strategies to drive market place awareness, Seller launch, product enrollment and Seller success
Create/translate marketing contents into various content tools (success stories, pitch decks, flyers, videos) for Seller engagement and education
Create innovative and scalable marketing campaigns, including Launch Initiatives, Annual Seller Conference, content marketing and social marketing programs
Work with marketing team to identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns
Drive CN Seller insights generation for sales/product team to optimize the product offerings
Design and track marketing metrics, always seeking ways to improve
Ongoing communications on marketing progress and results with global and CN stakeholders