At Apple, we believe in the power of technology to enrich people’s lives. Everything we build is designed —first and foremost— with helping people in mind. We believe advertising is no different, and that its value should come from how it benefits customers, not what it extracts from them. Apple’s advertising placements in the App Store are an easy, efficient and exceptionally fast-growing platform for app discovery. With over 65% of all app downloads resulting directly from a search on the App Store, Apple Ads has quickly become the platform of choice for app promotion for iOS developers.
Our Advertising Platforms are a set of technologies that enable thriving ecosystems for Apple’s content partners: we help publishers and developers earn money for the games they produce, and we help consumers discover amazing content that iOS developers are creating for their iPhones and iPads.