Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Marcom Data Strategy function defines the data architecture, governance standards, and measurement foundations that power global marketing decisions. Sitting at the nexus of Analytics, Product Management, and Data Engineering, the team ensures all marketing intelligence systems run on unified, high-integrity data assets. Key partners include Product Managers, Machine Learning Engineers, Analytics Leads, Data Governance, IS&T, and Legal/Privacy teams.