The Content Strategy team creates the materials that help YouTube creators and partners grow. That includes Channel Plans, best-practice playbooks and monetization education. Frontline teams such as Strategic Partner Managers (SPMs) and Partner Activation Managers (PAMs) use these materials, and they're increasingly delivered at scale through AI. You'll lead a global team of Content Strategists in YouTube's Scaled Comms & Escalations (SCE) organization. Your job is to bring partner-facing and user-facing content together, and to move the team to an AI-first, kernel-based way of producing content.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $186000 - $269000 (USD) + 20% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead and grow a distributed team of content strategists and vendor support globally.
- Own the content strategy roadmap and quarterly planning intake, prioritizing work tied to the go-to-market levers and securing VP sign-off each quarter.
- Lead the Brand Deals Education program end-to-end, growing content kernels, AI-assisted drafting and approval workflows, and loading content so insights reach creators at scale.
- Own Channel Plans templates, partner data and claims, and the Claims Process, ensuring quality, accuracy and fast turnaround. Run the content development cycle with stakeholders, Legal, and localization so materials ship on time, on approval, and at high quality.
- Oversee content creation across key formats and products, including Shorts, Live, Podcasts, and Supers. Work with Content and Media Operations to create one connected pipeline for external communications.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in content strategy, creator or partner education, product marketing, or a related field.
- 3 years of experience managing people, including distributed or global teams.
- Experience with the YouTube creator ecosystem, monetization (including brand deals), partner management, and Media Cos or the Music Industry.
Preferred qualifications:
- Experience bringing GenAI into content workflows with measurable gains in efficiency or quality.
- Experience influencing VP-level leaders and pushing back with data-backed alternatives.
- Experience designing curricula or education programs at scale.
- Experience with multi-format content strategy, including long-form video, Short-form, Live, and Podcasting.
- Experience using SQL or data analytics tools to deliver insights and recommendations.
- Excellent operational skills across legal review, localization and multi-stakeholder approvals.