Global Product Solutions Lead, Creator Ad Solutions

Businesses that partner with Google come in all shapes and sizes, and no single advertising solution works for all. In this role, you will be the link between Google products and businesses. You will turn innovation into packaged tools that maximize customer value, ensuring Google adopts the right go-to-market strategies for our products.

This role sits in the YouTube Ads go-to-market (GTM) team, whose mission is to keep YouTube free and accessible by effectively monetizing it with advertisers. The Creator team capitalizes on the influence of creators and their communities to curate premium experiences that cement YouTube’s cultural position and create excellent outcomes for brands.

Being at the intersection of product innovation and market execution, you will inform strategy, identify product-to-market fit, and design GTM activations for YouTube’s emerging creator-centric ad solutions, including affiliate. You will partner with Product to ensure our roadmap reflects market realities and drives ecosystem health, and with Sales to empower global teams with a clear goals.

Within Creator Ad Solutions, you will lead GTM strategy for creator and affiliate partnerships, streamlining high-priority initiatives. You will shape emerging capabilities into scalable solutions that redefine how brands and creators amplify their impact. Working cross-functionally with Product, Sales, gTech, and Marketing, you will ensure these frontier products succeed with top advertisers globally.

The Go-to-Market Strategy and Operations organization partners with our Google Cloud Sales organization to develop Go-to-Market strategies, providing business critical insights using analytics, ensuring cross functional alignment of goals and execution, and helping teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with day-to-day operations, and help evolve early stage ideas into future-growth initiatives. Our team of creative visionaries thrives in deconstructing and re-creating businesses to meet changing strategic and operational needs, enable, incubate and scale innovation, establish more efficient practices, align functions and stakeholders to help the company continue to achieve its vast potential.

Responsibilities

• Partner with Product and Engineering to shape the roadmap for emerging creator and affiliate ad solutions, align business requirements, and vet product-to-market fit.
• Build business cases for innovations by leveraging customer needs, market trends, and engaged landscapes to prioritize features that solve advertiser and merchant pain points.
• Design global activation plans and manage early-stage pilots, translating complex creator and affiliate products into a unified sales motion to empower global teams.
• Serve as the primary market feedback channel. Lead product incubation and synthesize pilot data to iterate on products before global scaling.
• Orchestrate alignment across sales and product teams spanning Ads, YouTube, and Shopping to unify creator solution launches and manage stakeholder expectations.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product solutions, product management, or GTM strategy within the digital advertising or ad tech industry.
• 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
• 2 years of experience developing business strategies or managing cross-functional initiatives.

Preferred qualifications:

• Understanding of the mechanics of the affiliate marketing, influencer marketing, and the economics of paid media amplification (e.g., flat fees, commissions, GMV).
• Proven ability to translate complex products into digestible and compelling narratives for sellers and advertisers with wide-ranging needs.
• Exceptional ability to communicate technical concepts to non-technical audiences and influence executive leadership.
• Proven ability to scale products from 0 to 1 through fast experimentation, strict prioritization and and a thorough understanding of customer needs.