Group Marketing Manager, Artist and Industry Marketing at YouTube

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

Our Artist Marketing team is focused on the mission to make YouTube the best place for every artist and music fan. You will be part of a team that inspires the new generation to fall in love with their favorite artists through iconic music videos, tune in for unmissable, magical artist moments, and deepen their fandom by showcasing the unmatched catalog of music content on our platform. By elevating music culture, you will also strengthen YouTube’s overall relevance in people’s lives now and into the future. Your work will help artists build and grow their audience, and you will be responsible for showcasing this immense value back to our artist and industry partners.

As the Group Artist Marketing Manager, you will act as a strategic artist and product marketer driving global talent campaigns across complex stakeholder teams. You will manage a team of Go-To-Market (GTM) experts, delivering user and industry-focused execution, by closely collaborating with the cross-functional Music team, spanning Product, Partnerships, and Marketing. You will drive deep and immersive partnerships as well as scaled marketing programs, all in service of viewer growth and positive music industry perception.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

• Oversee comprehensive planning, strategy and execution of global Artists and Industry marketing programs and campaigns to drive user engagement.
• Define the strategic roadmap, go-to-market plan and growth strategies for our Artist and Industry partners. Turn industry-wide problems into compelling insights, and influence product roadmap.
• Navigate complex stakeholder networks and manage collaboration with senior executives from the Music team (e.g., Product, Engineering, UX, Partnerships).
• Develop positioning, messaging and build data-led proof points to communicate YouTube’s value to the Music Industry through scaled and high-touch comms.
• Develop, manage, and lead a team of marketers. Model behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives.

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience.
  
• 13 years of experience in Marketing in fields related to Music (e.g., music labels, digital streaming platforms).
• 5 years of experience with people management.
• Experience with end-to-end B2B and B2C full-funnel marketing.
  
• Experience managing cross-functional or cross-team projects
  

Preferred qualifications:

• Experience managing campaigns with high-profiled talent/music artists.
  
• Experience in global roles, consumer marketing, scaling programs to other markets and delivering impactful communication and campaigns internationally.
  
• Curiosity about the global music industry and ability to think critically to apply real-world insights to the work itself.
• Passionate about youth culture and trends.
• Ability to manage high-output team with multiple high-profile campaigns concurrently.
• Ability to analyze data to inform strategy optimizations, own and defend team impact.