The Search and Maps Marketing (SAMM) team helps people discover and navigate the world by showcasing the capabilities of Google Search, AI-powered search, Google Lens, Google Maps, and Google Trends. Our team works at the intersection of AI innovation and human curiosity, translating complex technology into compelling stories and global marketing campaigns. We transform everyday search behavior into brand affinity, daily use, and cultural relevance.
As the Head of Google Trends, you will lead its evolution from a data tool into a proactive engine of cultural insight. You will define the global marketing strategy for Google Trends, shaping how its data and insights power Google's brand narrative and product marketing efforts worldwide. In this role, you will be responsible for leading a cross-functional team to keep human curiosity at the center of our work.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $219000 - $305000 (USD) + 25% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead the marketing strategy, brand positioning, and cultural authority roadmap for Google Trends, bridging data insights and Product Marketing Management across Google Search and Maps.
- Influence cross-functional stakeholders and company executives regarding trends-led brand initiatives, flagship programs (such as Year in Search and personalized search experiences), and strategic priorities to achieve Search brand lift goals.
- Advocate the transition of Google Trends into the AI era, partnering with Creative Technology, Product, and Engineering teams to build agentic AI workflows, automated trend discovery pipelines, and self-serve insights tooling.
- Understand merging cultural topics, sports and entertainment moments, and search behaviors that global audiences care most, embedding predictive Trends insights into the earliest stages of campaign ideation.
- Lead program management, intake governance, and operational priorities across the Google Trends team to ensure investigative excellence, clear communication, and high-velocity execution.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 13 years of experience in product marketing, brand strategy, consulting, communications, or data-driven storytelling at an agency, media organization, or in-house marketing team.
- 4 years of experience leading cross-functional teams and driving data-led marketing campaigns, cultural insights programs, or editorial data initiatives.
- Experience in foresight, trends analysis, or portfolio strategy.
- Experience using data, analytics, and desk research to reveal insights to create creative briefs and strategies.
Preferred qualifications:
- Advanced degree in journalism, communications, business, or data science.
- Expertise in data visualization, consumer-facing investigating platforms, and agentic AI search paradigms, with a commitment to a community.
- Ability to build relationships, collaborate, and influence across levels, functions, and geographies.
- Ability to work in an ambiguous, fast-changing environment with an entrepreneurial approach, balancing real-time newsroom velocity with long-term strategy.
- Ability to develop marketing strategy grounded in large datasets, AI/LLM workflows, and consumer behavior to create actionable insights.
- Communication skills, with experience in data journalism, media, or presenting data narratives to leadership and the press.