The Data, Measurement, and Analytics (DM&A) team for Spanish Speaking LATAM sits at the intersection of media, technology, and data science. We are the core engine unlocking growth for Mexico's largest and most strategic advertisers. We are passionate about demonstrating Google's value through advanced measurement solutions, strategic consulting, and pioneering AI use cases that are reshaping the regional advertising landscape. By partnering closely with LCS sellers, product specialists, and cross-functional teams we empower brands to seamlessly integrate first-party data, implement measurement strategies, and confidently navigate complex privacy standards to maximize their growth.
As a Marketing Science Lead for Spanish-Speaking LATAM (SPLA), you will act as a strategic advisor to some of Mexico's largest and most sophisticated advertisers. You will lead the data measurement and experimentation strategy, using data-driven insights to solve complex business issues and unlock new avenues for growth during a pivotal moment of industry transformation. Working at the intersection of media, technology, and data science, you will serve as the definitive Google owner of our clients' measurement maturity.
You are a collaborative problem-solver who grows in ambiguity and possesses deep business acumen. You will forge trusted relationships directly with key decision-makers—including executive leaders across data, marketing, analytics, and strategy—and seamlessly partner with Google's sales and product teams. By translating complex datasets into captivating, persuasive narratives, you will influence critical business decisions and motivate organizational change.
Responsibilities
- Lead the end-to-end measurement conversation for clients, setting foundational data strategies and demonstrating business value delivered by Google media.
- Act as an SME in proving media impact by triangulating incrementality testing, Marketing Mix Modeling (MMM), and attribution.
- Build comprehensive measurement frameworks powered by advanced AI and ad tech to connect media execution with tangible business growth.
- Engage decision-makers across marketing, analytics, finance, and corporate strategy, challenging the status quo through compelling visual and verbal data storytelling.
- Partner with gTech, certified technology partners, product, and research teams to deploy foundational data infrastructure and Google's advanced analytical capabilities.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Ability to communicate in Spanish and English fluently to interact with local and regional stakeholders.
Preferred qualifications:
- Experience driving behavior change on large advertisers through measurement (incrementality solutions, attribution models, and MMMs).
- Experience driving customer success through experimentation.
- Experience in a client-facing role, with the ability to navigate complex customer organizations influence across levels from day-to-day to c-suite.
- Analytically minded and experienced with data analytics.
- Background in consulting, analytics, measurement, or data science.
- Track record of operating separately, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner.