Product Activation Manager, YouTube Go-To-Market Strategy and Operations

The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem.

The core capabilities of the team include: designing go-to-market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.

The YouTube AMER Business Strategy and Operations Team is responsible for leading global, cross-functional, strategic initiatives to drive growth and health of the YouTube creator and partner ecosystem. The core capabilities of the team include strategic planning, product activation, and business strategy and operations.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

• Own the product go-to-market strategy in Americas (AMER) for Emerging Experiences and Community (EMCO) products (including Shorts, GenAI, Live, Gaming).
• Work seamlessly with Global Product Activation team and the AMER YouTube Partnerships team to drive business outcomes and product adoption goals, while also leading cross­-functional projects working with broad stakeholder set.
• Support the launch of EMCO products and features in AMER markets.
• Synthesize and prioritize regional product feedback, make recommendations on product roadmap to global.
• Collaborate with global product, regional and country teams on pilots, program assessments, and cross-functional engagements to drive market growth and support business plan

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
• 3 years of experience in a strategy and operations or consulting role.
  
• 3 years of experience working with executive stakeholders.

Preferred qualifications:

• Knowledge of YouTube large partners and creator ecosystem or emerging experiences and tech operations as well as the customer and competitive contexts in which they operate.
• Ability to take initiatives and operate with flexibility in a fast-paced, high energy, constantly evolving, team environment.
• Strong communications skills and exceptional ability to structure a compelling story line and build presentation decks/documents to support their position.
• Strong business sense with distinctive problem-solving and analysis skills.