Responsibilities
- Define the overarching direction and advertising strategy for key clients to maximise reach and drive business growth across Australia and New Zealand.
- Evaluate the distinct business models, sizes, and market caps of new and existing partners to map the right programmatic and media products to their specific needs.
- Explore, deploy, and integrate emerging programmatic tools and media solutions to address evolving market demands.
- Synthesize campaign performance data and programmatic learnings into actionable frameworks ready for scaled deployment across regions.
- Partner closely with internal stakeholders and external agency counterparts to ensure the seamless execution and scaled adoption of Google solutions.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital advertising, consultative sales, digital media sales, business development, online media environment, or digital marketing role.
Preferred qualifications:
- Experience in digital marketing, with a media sales and planning focus.
- Experience working with agencies or clients using programmatic trading platforms.
- Online Media buying and selling experience.
- Experience across the ad tech ecosystem, including demand-side platforms, supply-side platforms and ad exchanges.
- Ability to influence and build relationships across teams and functions to address customer needs.
- Excellent organisational, analytical, influencing and presentation skills.