As a part of the Retail and Payments Activation (RPA) team, you will drive New Paying Users and business growth by bringing Google Play to life in physical retail and digital payment channels. Your team will oversee the infrastructure and partnerships behind Google Play Gift Cards and payment method integrations across thousands of points of distribution.
As a Retail Partner Manager, you will work with the biggest retailers, digital gaming websites and payment partners to help drive higher levels of user engagement and ultimately spend on locally relevant content. You will work closely not just with these external partners, but also across the Play cross-functional teams. You will balance multiple priorities, including discussing, developing and executing marketing plans, working with internal and external partners, and analyzing data to inform decisions.
You will operate with a high degree of autonomy, setting the strategy for your portfolio, securing partner investment, and running scalable marketing campaigns in collaboration with cross-functional teams.
Responsibilities
- Navigate flexibly across Retail, Payments and Digital Gifting portfolio of business, manage relationships with major retailers or payment providers, and build and execute successful long-term business relationships and growth strategies.
- Act as the "business owner" for your portfolio, develop business cases, identify market opportunities/constraints, and prioritize activations that drive Play business and New Paying Users (NPU) growth.
- Secure partner marketing investments and execute campaigns that leverage partner surfaces (in-store, digital channels) to promote Google Play content, apps, and games.
- Collaborate with RPA BizOps (forecasting, logistics), R&P Marketing (campaign strategy), and Play Business Development (developer content) to launch campaigns.
- Measure campaign Return on Investment (ROI), analyze spend trends, establish baselines, and report outcomes to leadership to iterate on channel strategies.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 7 years of experience in partnership management, account management, retail category management, or business development in a relevant industry (e.g., retail, payments, tech, gaming).
- Experience negotiating commercial terms, managing partner pipelines, and delivering account growth.
- Experience working with C-level executives and cross-functionally across all levels of management.
- Experience analyzing sales performance data, market trends, and campaign Return on Investment (ROI) to make data-driven business decisions.
Preferred qualifications:
- Master's degree or other advanced degree.
- Experience managing inventory, in-store merchandising, or localized marketing supply chains.
- Direct experience in digital prepaid products, digital payment networks/eWallets, or the mobile apps/gaming industry.
- Ability to identify potential business opportunities, assess financial/business benefit, structure agreements, and discuss terms with partners.
- Proven ability to navigate a complex, matrixed organization and manage cross-functional projects with Legal, Finance, Product, and Supply Chain teams.
- Excellent communication and influencing skills.