Responsibilities
- Manage a book of business as a full-time Search and Performance Max (PMAX) specialist, working across the entire business cycle -- plan, pitch (together with in-country teams) and implement.
- Search in-depth into the client’s business objectives and lead a holistic search and commerce strategy.
- Work with cross-site and cross-functional teams to drive short and long term account growth.
- Deliver outcomes and track product adoption for multiple customers by leading portions of projects that are integrated into overarching efforts including campaign strategy development and monitoring/optimizing for spend and performance to meet and exceed customer business objectives.
- Test and scale new product launches. Identify key stakeholders to build a network and contribute to cross-team collaborations. Help product teams to improve products by identifying and defining the product improvements.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles.
- Experience working with digital organizations.
- Experience identifying and recommending ways to improve product and customer strategy.
Preferred qualifications:
- Experience with Google Ads, especially in managing digital campaigns for travel clients.
- Experience in the performance ecosystem with accelerating customer success, business growth and driving product adoption.
- Experience with technical aspects of search and shopping advertising and working with Product teams on scalable business solutions.
- Experience with digital advertising, search advertising, search engine marketing.
- Experience with client management, analytical thinking, campaign management, campaign optimization, stakeholder management.
- Excellent investigative skills, with the ability to process large data sets and identify patterns of significance.