As a Senior Brand Marketing Manager on the Google Pixel Brand Management team, you will lead brand strategy, go-to-market execution, and culture-first creative across social, digital, and physical channels. Representing Pixel’s brand strategy, you will partner closely with Product Marketing and external agencies to translate product differentiation into compelling consumer narratives. You will also advocate cultural intelligence and consumer insights early in the process—helping shape product roadmaps and feature prioritization.
In this role, you will author strategies that ignite game changing culture-first creative, across internal and external creative teams to ensure brand excellence at all touchpoints. You will be working in lockstep with the Product Marketing team to ensure product differentiation and brand alignment are achieved. You will advocate consumer insights and cultural impact at the forefront of product roadmap development, feature prioritization, and to influence the future-state product. You will have fluency in pulling cultural intelligence and trends into strategies, briefs and execution. Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $171000 - $247000 (USD) + 20% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead overall brand strategy and program oversight across new products – insight mining, briefing, creative development, production, go-to-market, budget, timeline and measurement
- Author programs and repeatable and scalable frameworks for innovation and lighthouse products that are new to market - not at the expense of breakthrough launch ideas.
- Manage relationships with internal and external creative partners, facilitating the creative development process and reviews. Ensure creative excellence and consistency in brand visual identity, brand messaging and communications across all touch points
- Partner closely with product marketing, creative, production, activation and engagement, retail, and owned channel teams.
- Manage and Influence executive cross-functional stakeholders and external partners, resolving competing interests to secure alignment and advance key brand OKRs.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in brand or consumer marketing.
- Experience developing and executing culturally-led, integrated brand strategies and marketing campaigns.
- Experience working in matrixed and cross-functional teams managing various stakeholder or creative agency relationships.
Preferred qualifications:
- Strong use of AI tools in current marketing workflow.
- Ability to take initiative, build strategies from scratch, and manage multiple projects at a time with very high standards for your work.
- Ability to solve ambiguous problems, formulate guiding principles, and navigate high-stakes, fast-paced environments.
- Advanced storytelling and presentation skills, with a proven ability to craft executive-ready creative briefs and communications.
- Strong stakeholder management skills with the ability to influence senior cross-functional leaders and external partners.