In this role, you connect social signals to human behavior, distinguish meaningful shifts from momentary noise, and turn those community insights into clear, actionable direction for marketing, creative and product teams. You live in social conversation daily, helping us manage issues and opportunities as they arise, while driving marketing’s larger understanding of cultural shifts.
As Brand Social’s in-house social anthropologist, you will investigate emerging online communities, subcultures, and platform behaviors to explain the "why" behind the data.
You will also lead day-to-day operations of the global, 24/7 listening program, directing agency and vendor partners. You will oversee systems for monitoring, triage and real-time community engagement, for cultural moments, positive mentions, brand safety issues, and emerging risks. Working with internal and external partners, you will leverage AI and automation to scale our listening systems, using signals to inform long-term product roadmaps, brand marketing and daily channel automation briefs, improve listening systems and cross-functional processes through AI and automation. You will investigate what positive and negative signals reveal about recurring needs, friction, workarounds, and unexpected uses, working with product partners to assess implications and inform decisions. You will further be highly involved in Google’s brand channel programming priorities, including by inputting into the strategic direction of owned social media channels and informing content, campaign and channel briefs.
You will combine analytical excellence with strong storytelling, cultural curiosity, and operational leadership. You are fascinated by people and communities, understand how platform mechanics shape participation and distribution, and can distinguish a supported finding from an interpretation that needs further investigation.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $171000 - $247000 (USD) + 20% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Lead day-to-day operations of the global 24/7 social listening program, direct agencies and vendors, manage budgets and Statement of Works (SOWs), and align resources with research priorities.
- Set research priorities, triangulate listening, performance, platform research, and community observation to investigate emerging behaviors, tensions, and recurring needs, translating findings into guidance with marketing and product partners.
- Partner with internal leads on our AI and automation roadmap with internal and external partners; improve listening systems, efficiency, and research quality.
- Build processes to identify and triage cultural trends, positive engagement opportunities, and brand safety issues; coordinate timely information, responses, and escalation with cross-functional teams.
- Analyze large, complex social datasets, solve non-routine analytics problems, and own executive reporting; translate longitudinal insights into owned-channel strategy, programming, creative briefs, and engagement recommendations.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in growth, performance, direct response, social, digital, cloud, and events marketing.
- Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
- Experience analyzing social and earned media data from industry-leading social listening software and databases (e.g., Brandwatch, Cision, Meltwater, Talkwalker, Sprinklr, Tubular, and similar).
- Experience managing large, complex programs.
- Experience innovating upon standard industry practices.
- Experience with social media strategy or traditional media planning.
- Experience working at large consumer brands, ideally tech experience or interest in automation and AI.
- Analytical mindset with strong quantitative reasoning, creativity, and strategic skills