This team is responsible for setting third-party partners and agency go-to-market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products.
Google represents the third-party ecosystem to advocate for product requirements and ensure teams are equipped to drive customer growth, product adoption, and revenue health at scale. This team plays an important role in building excellent go-to-market infrastructure from tooling to enhancing GBOers' business skills to ensuring flawless execution and operations against desired business outcomes and priorities.
As the Senior Manager of Partner Activation for APAC Product Go-To-Market (GTM), you will shape the regional product strategy by building, nurturing, and expanding the agency and third-party ecosystem. Leading a high-performing team of product activation leads, you will be driving behind the platform adoption and partner success, measuring impact through commercial growth, engagement, and ecosystem health.
In this highly collaborative leadership role, you will partner directly with the regional Agency and Third-Party Ecosystem (A&3PE) team, country-level agency teams, sellers, and external partners. Together with cross-functional internal teams, you will architect and execute critical regional activation programs. Your strategic focus will be accelerating regional growth across five key product pillars: Measurement, YouTube, Creative, Search, and Apps.
You will also be a vital internal advocate. You will advocate your team's individual and collective development while acting as the APAC partner ecosystem, surfacing critical product and GTM requests to global and regional stakeholders to directly influence the product roadmap.
Responsibilities
- Design and execute end-to-end partner and agency strategies to drive key metrics and cultivate trusted C-level executive relationships across the APAC ecosystem.
- Architect scalable regional GTM strategies that bridge internal product initiatives with key partner touchpoints and broader industry programs.
- Mobilize matrixed teams across Product, Marketing, Legal, gTech, and Policy to deliver integrated activations and high-impact commercial plays.
- Synthesize complex market insights and ecosystem feedback to directly influence global product roadmaps and drive regional platform adoption.
- Lead and mentor a team of partner managers while leveraging AI tools and modern workflows to drive operational excellence.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in business development, partnerships, management consulting, or investment banking.
- 4 years of experience working with executive stakeholders.
- Experience with people management.
Preferred qualifications:
- Bachelor's degree or equivalent practical experience.
- 10 years of experience in agency partnerships, business development, or management consulting.
- Experience in creator, media, media measurement, consumer tech, retail or marketing industry.
- Experience as a team manager, with mobilizing a team for growth, people development, and driving business through cross-functional team collaboration.
- Understanding of HoldCo ecosystem and the emerging independent agency ecosystem.
- Ability to work with C-level executives and cross-functionally across all levels of management, and o grow the APAC agency and third-party ecosystem.