Our goal at YouTube Music is to make YouTube the best place for every music fan. More than 2 billion users come to YouTube each month to experience music. YouTube boasts the world's largest catalog of multi-format music content, including music videos, Shorts, other user-generated music content, Podcasts, and Live, with experiences spanning the YouTube Main app, the YouTube Music app, Living Room devices, and more.
The APAC Music Partnerships team is responsible for driving the in-market artist and label relations strategy, managing day-to-day engagement with creative partners, and advocating for YouTube’s ecosystem within the music community. Key responsibilities include executing high-impact artist campaigns, optimizing partner content performance, and providing strategic guidance on product adoption to enhance artist growth. The team also collaborates closely with cross-functional teams on marketing initiatives and platform features, ensuring seamless support for partners and addressing industry-specific escalations.Responsibilities
- Serve as primary contact for Tier-1 Indonesian labels and artists, leading regular meetings on strategy, best practices, business updates, and key YouTube events (e.g., Masterclasses).
- Host business reviews and act as the local industry subject matter expert to identify growth opportunities, issues, and market trends.
- Track priority releases, advocate for partners internally, and lead cross-functional music teams to prioritize and execute promotional support plans.
- Support music licensing, distribution agreements, and label authorizations for portfolio Tier-1 partners.
- Collaborate across Legal, GAAP, Product, Engineering, and Marketing to drive business processes, resolve strategic escalations, and optimize operations in Indonesia's vertically integrated market.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 1 year of experience working in Music, media, entertainment consulting, media agencies, or similar industries.
- Experience in managing external partnerships (e.g., external client management).
- Ability to communicate in English and Bahasa Indonesia fluently to interact with stakeholders, clients and teams in the market.
Preferred qualifications:
- Experience with spreadsheet analysis, public presentations and data management.
- Demonstrated record of initiating and successfully managing artist and creator relationships and campaigns.
- Demonstrated understanding of DSP technological concepts, and music copyrights.
- Ability to interface with partners and to solve critical problems through analysis, and thrive in a fast-paced, fluid and collaborative environment.
- Demonstrated ability to consult and communicate cross-functionally and externally, and think strategically about complex issues and then to convert insights into straightforward, timely actions.