Headquarters: Medellín, Antioquia, Colombia
URL: https://uprospect.co
Company Description
This is a REMOTE role available in LATAM. You must have a strong C1 English level. If this isn’t you, please DO NOT apply.
ARE YOU READY TO BUILD THE MARKETING ENGINE OF AN AI-POWERED LEARNING COMPANY FROM THE GROUND UP?
THIS IS A HANDS-ON, HIGH-OWNERSHIP OPPORTUNITY FOR A CREATIVE, COMMERCIALLY MINDED BUILDER WHO TURNS IDEAS INTO MEASURABLE RESULTS.
Our client is an early-stage, AI-powered learning company focused on making learning more personal, engaging, accessible, and meaningful. Their flagship offering lets users create short, narrated, visually engaging learning videos in minutes, and their broader platform supports personalized learning experiences across multiple formats.
They are building a company around a larger belief: learning should help people develop the skills, knowledge, and understanding to become who they want to be. They are now entering their commercial growth stage, with creative agencies as the first priority market, followed by independent trainers, learning consultants, and other organizations.
Company Culture
Our client is looking for someone who can think strategically and execute independently in an early-stage startup environment. If you are resourceful, take ownership, and enjoy working closely with founders and a collaborative team, this is the right place for you. Benefits of working with our client include:
- Founding-level marketing ownership with direct collaboration with the founder and business development lead
- Purpose-driven, multicultural team in a fast-scaling EdTech environment
Benefits
- Remote work
- PTO
- Weekends off
- USD monthly payment
- Growth opportunities
Job Description
Our client is hiring a Marketing Lead to build and execute their marketing strategy, establish market awareness, generate qualified leads, and support revenue growth. This is a hands-on role, not a purely strategic one. You will work closely with the founder, the business development lead, and existing marketing contributors, and you will be expected to move from strategy to execution independently.
The ideal candidate is a creative, commercially minded, resourceful builder who understands both brand storytelling and customer acquisition. You will be especially valuable if you understand how creative agencies operate, what drives their purchasing decisions, and how the platform can help them expand their capabilities and create new value for their clients.
Responsibilities
- Develop and execute the B2B marketing and go-to-market strategy, beginning with creative agencies
- Build demand-generation campaigns that produce qualified leads and sales opportunities
- Develop compelling brand positioning, messaging, and content that differentiates the company in the market
- Showcase the flagship product through campaigns, demonstrations, and real-world use cases
- Collaborate closely with business development on targeting, campaigns, sales materials, and pipeline growth
- Manage marketing channels, including LinkedIn, email, website, and other relevant digital platforms
- Establish marketing priorities, performance metrics, and processes that support sustainable growth
Qualifications
- 3+ years of experience as a Marketing Lead. EdTech background strongly preferred.
- Strong understanding of the creative agency market, ideally from working within agencies or marketing products and services to them
- Proven B2B marketing experience, particularly in demand generation, positioning, and go-to-market execution
- Demonstrated ability to connect marketing efforts to qualified leads and revenue
- Excellent storytelling, writing, and creative campaign development skills
- Experience in early-stage startups or building marketing programs with limited resources
- Comfortable working hands-on across strategy, content, campaigns, and analytics
- Strong written and verbal English communication skills (C1 or above)
- Familiarity with AI tools, creative technology, or content production is a plus
- Experience in learning and development or educational technology is a plus
Additional Information
About SaaS Talent
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Reach out to us at www.saas-talent.com to learn more about how we can help you.
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