The APAC Music Partnerships team is responsible for driving the in-market artist and label relations strategy, managing day-to-day engagement with creative partners, and advocating YouTube’s ecosystem within the music community. In this role, the responsibilities include executing artist campaigns, enhancing partner content performance, and providing guidance on product adoption to enhance artist growth. The team also collaborates with cross-functional teams on marketing initiatives and platform features, ensuring support for partners and addressing industry-specific escalations.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Responsibilities
- Lead and manage a team of music partner managers across Korea and Greater China, providing mentorship and career development while representing YouTube to maintain C-level relationships with global and local majors, and artists.
- Shape and execute commercial business strategies for the region, aligning global priorities with local dynamics, while navigating complex regulatory landscapes and government relations to protect YouTube's interests and support the digital music ecosystem.
- Collaborate cross-functionally across Legal, Generally Accepted Accounting Principles (GAAP), Product and Engineering, Marketing to drive partnerships and operations, while identifying partnership opportunities that expand YouTube's footprint in the regional music market.
- Support complex music licensing negotiations with partners to ensure growth, while growing business across the YouTube platform.
- Be the official ‘Regional Market Strategist’ and leader.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 15 years of experience in business development, partnerships, or management within the music, digital content, or technology industries.
- Experience in a leadership role, managing teams and working with executives in the music industry.
- Experience with commercial agreements, digital music licensing agreements, agreements and support of multi-territorial licensing entities.
- Ability to communicate fluently in English and Korean to engage with clients in the region.
Preferred qualifications:
- MBA or JD.
- 5 years of experience of leading a team and also with people management.
- Experience in Korea and Greater China entertainment ecosystem, including music copyrights and financial models.
- Experience influencing and negotiating with cross-functional teams and internal and external stakeholders.
- Ability to navigate vertically integrated markets and regulatory challenges (e.g., regulatory shifts).
- Ability to communicate in Mandarin fluently to support client relationship management in this region.