As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.
As a Marketing Creative, you will operate at the dynamic intersection of creativity, design, and technical engineering. Your primary objective is to craft visually compelling solutions and interactive user experiences that leverage emerging technologies in deeply inspiring, intuitive, and delightful ways. Within this multidisciplinary role, you will be responsible for resolving intricate challenges from both theoretical and practical standpoints. You will be tasked with rapid early prototype development, establishing proofs-of-concept, and identifying the ideal external and internal technical partners to help us scale and successfully launch these forward-thinking innovations into the commercial marketplace.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Own the end-to-end lifecycle of key AI projects, from pioneering 0-to-1 concepts to delivering on strategic milestones and achieving business goals.
- Manage creative development pipelines, steering collaborations between internal marketing teams and external agencies to produce exceptional campaign assets.
- Leverage AI to ideate, develop, and scale marketing content, directing agency partners and vendor teams to accelerate go-to-market execution.
- Advocate the internal adoption of our AI tool portfolio by creating best practices, actionable playbooks, and compelling use cases that empower marketing and product teams to innovate.
- Establish baseline operational benchmarks and track core metrics (such as cycle-time reduction, asset volume, budget savings, and tool adoption rates), delivering regular updates.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).
- Experience working directly with generative AI platforms, LLMs, or prompt engineering workflows to generate creative content or automate operational tasks.
- Experience establishing operational Key Performance Indicators (KPIs) tracking workflow efficiency metrics and reporting program impact.
- Experience working with creative agencies and vendors.
- Ability to communicate in Japanese and English fluently to direct local production agencies and collaborate with global cross-functional stakeholders.
Preferred qualifications:
- 8 years of experience designing, testing, and deploying custom AI agents, prompt chains, or API-integrated workflows in enterprise environments (e.g., Gemini Enterprise, Antigravity, Vertex AI)
- Experience managing creative agencies or specialized AI production vendors within the Japanese market.
- Experience with agentic system architectures, including configuring tool-calling capabilities and curating skill libraries.
- Proven track record leading change management initiatives, driving sustained tool adoption, and translating complex technical capabilities for non-technical marketing teams.
- Strong background in agile creative production, digital asset versioning, and re-engineering traditional workflows to decrease time-to-market.