Google creates products and services that make the world a better place, and gTech Ads' role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products. gTech Ads GCS partners with GCS sales teams to specifically solve for our GCS segment of high-growth, dynamic and big opportunity customers focusing on both Depth and Breadth technical solutions.
Measurement and Incrementality Experts (MIE) are part of the Measurement Services Hub (MSH) within gTech Ads GCS working on Media Effectiveness solutions that link media spend and actual business outcomes to prove the value of advertiser investments in Google media channels.
We Provide outcome-driven impact by delivering rigorous proof of the tangible business value for the following-
- Causal Impact Analysis: Bayesian structural time-series models estimating the impact on business goals when media is modified or paused
- Incrementality Testing: Experiment-based analysis to validate incremental ad revenue and conversion lift
- Cross-Platform Competitive Analysis: Customized studies using GA4 data to determine optimal media mix and discover headroom
- Response Curve Modeling (RCM): Multi-channel optimization identifying marginal growth opportunities
Responsibilities
- Develop a deep understanding of client needs, measurement objectives and provide optimal measurement strategy and define right Key Performance Indicators (KPIs) based on their eligibility criteria.
- Design and execute measurement studies (conversion lift studies, Marketing Mix Modeling (MMM) calibrations, etc.) for clients and optimize for success, and ensure there is a Statsig read on uplift.
- Provide knowledge of measurement platforms (e.g., Ads, GeoX (Geo Experiments) or Cross-Channel (CL) platforms) and advanced problem-solving skills to design measurement studies. Model results and triage to Return on Investment (ROI) analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
- Partner with Account Executives (AE) and Media Effectiveness Regional Product Lead (rPL) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
- Experience with SQL or scripts, building data models or analytic dashboards.
- Ability to communicate in English, Japanese or Korean fluently to support client relationship management in this region.
Preferred qualifications:
- Master's degree in Analytics, or a related field.
- Certification in digital advertising measurement.
- 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced analytics integrations.
- Experience in translating quantitative data into insights.
- Ability to operate self-sufficiently and also collaborate as part of a team.
- Ability to work in fluid environments along with excellent time-management skills.