The Media Manager, India, role is part of the Media Lab team, the Global Media Center of Excellence for Google Marketing, that oversees Media strategy, planning, buying, measurement, optimizations, governance, innovation and AI for Google's own marketing efforts. Essentially, Media Lab aims to be an exceptional AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on deeper AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives.
As a Media Manager in India, you will be part of a team of Media professionals for Google India Marketing. You will provide media expertise to shape the future of a variety of key Google products. You will be the go-to media leader for all things related to advertising online and media within Google Marketing in India, managing multi-million dollar integrated advertising programs (across Brand and Performance).
You will closely partner with Product Marketing Managers and Media agencies to build campaign strategies, tactical media plans, measurement and optimization recommendations. You will act as the primary point of contact for media agency partners (online and offline) for your Google products, ensuring compliance with best practices and guidelines. This role involves oversight of Brand and Performance advertising done by Google, for selected Google products, in India, leveraging both Google’s own platforms and off-network properties. You will manage cross-functional stakeholders and advocate for compelling creative and rich media experiences across online and offline channels.
Responsibilities
- Serve as the principal media authority for selected Google products in India, providing strategic oversight to Media agencies.
- Guide large-scale brand and performance programs, driving holistic campaign strategies and maintaining a robust, integrated test-and-learn agenda to maximize business impact and return on investment (ROI).
- Establish rigorous processes for managing complex media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
- Provide expert media leadership through competitive assessments and benchmarking, formulating authoritative points-of-view that push boundaries in integrated advertising and digital innovation.
- Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest Media features and ad technologies.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in growth, performance, direct response, social, digital, cloud, events and marketing.
- Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
- Bachelor's degree and 10 years of equivalent work experience.
- 10 years of experience managing brand and performance media campaigns at the agency or client side.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Ability to communicate in English fluently to support clients in the region.