Responsibilities
- Partner closely with Sales teams and cross-functional teams to translate complex business needs into data-driven narratives, directly influencing media budgets and driving incremental advertising business.
- Distill complex statistical findings and models, AI outputs into clear, compelling narratives and workshops (e.g., SVASs) for client executives (CMOs, media directors), and agency partners.
- Serve as the Expert for creative measurement, scaling agile learning agendas (e.g., Video Experiments, Brand Lift, Search Lift) to validate and elevate creative impact on platforms like YouTube.
- Serve as the regional subject matter expert and chief advocate for creative effectiveness, designing and scaling educational curricula, bespoke workshops, and actionable best-practice frameworks for internal cross-functional teams.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles.
Preferred qualifications:
- Experience with SQL and a programming language for data analysis (e.g., Python or R) and Data visualization skills (including usage of Looker and Tableau).
- Project management experience, leading and influencing complex and operational initiatives.
- Existing knowledge of the branding/creative ecosystem and agency culture preferred.
- Distinctive problem-solving skills, combined with impeccable business judgment and ability to communicate in a clear manner.
- Proven track record of cross-functional stakeholder management and communicating technical analyses to non-technical or executive audiences.